Commercial systems for founder-led companies in Hong Kong.
Jerald Lee helps leaders scale beyond themselves by building dependable systems for decision rights, team ownership and sales operations.
22 years in sales and leadership across Asia.
13 years at Google APAC.
Jerald Lee is a Hong Kong-based Commercial Systems Advisor, founder of Curiosity At Work and Operating Partner of The Growth Coach Hong Kong. He spent 13 years at Google APAC and helps founder-led companies build predictable revenue systems.
Three practices.
One way of working.
Most advisory firms sell a methodology. We build the systems ourselves first, then bring what holds up into client work. Each practice below answers a different question, and they share the same underlying idea.
The Growth Coach Hong Kong
Leadership, team, and revenue systems built inside founder-led businesses.
Our main practice. We work with founder-CEOs and leadership teams on where decisions sit, how managers coach, and how commercial execution holds without the founder in every conversation. The work is applied in live meetings, live accounts, and live pipeline.
Curiosity At Work Asia Pacific
Project consulting and specialist capability through our associate network.
Where an engagement calls for functional depth we do not hold in-house, we bring in experienced independent practitioners across Asia. Scope is defined, the work is time-bound, and accountability stays with us. Executive search runs through our partnership with Anchor Search Group.
Applied technology
Software that applies the same systems thinking to real commercial problems.
We build working products, not slide decks. QriosX helps experienced professionals get read correctly by hiring systems. Alongside it sits a library of prototypes used to test business questions quickly. This is how we pressure-test our own thinking before we bring it to a client.
Most conversations start here and move to whichever practice fits the problem. If you are not sure which one applies, start with the constraint and we will point you to the right place.
Predictable revenue is not a sales problem.
It is a systems design problem.
Revenue becomes predictable when leadership systems, team development,
and sales operations work together. The Revenue System Audit finds the specific break in yours.
You built the business.
Now you're the bottleneck.
This is the moment most leaders hit. Not because they lack capability. Because the systems they lead were never designed to scale without them.
Sales depends on a few strong performers.
When the top two or three people leave, the number collapses. The system was never built. The people were.
Decisions keep escalating to you.
Your team executes tasks. But they don't own outcomes. Every edge case, every exception, every judgment call comes back to you.
Forecasting is unreliable.
You're managing by feel, not by signal. The pipeline looks full until it doesn't. There's no consistent way to know what's real.
New hires take too long to ramp.
Onboarding is tribal knowledge. The playbook lives in people's heads. Every new hire starts from scratch.
"The job is no longer running the system. The job becomes designing systems that allow teams to perform consistently without escalation."
The path from question to answer.
Three steps. No obligation to move to the next until it makes sense. We route to the practice that fits rather than selling the one we have.
Start with the business question holding execution back. Where performance breaks today: a decision, a handoff, or a deal. Our essays and diagnostics are open if you want to work through it first.
Read the Insights →A focused discussion about what is actually happening inside the business. We will tell you which practice fits, or that none of them do. No pitch. No obligation.
Book the call →Development work runs through The Growth Coach HK. Specialist scopes run through our associate network. Either way the engagement is defined before it starts.
Jerald Lee
Commercial Systems Advisor
Jerald Lee is a Hong Kong-based Commercial Systems Advisor and the founder of Curiosity At Work. He is also Operating Partner of The Growth Coach Hong Kong.
He spent 13 years at Google APAC, where he led Google Customer Solutions in Singapore and helped launch Go Global and the SME Leadership Academy.
He is INSEAD-certified and has delivered more than 1,500 coaching hours. He works with founder-led companies in Hong Kong and Singapore on the systems that make revenue predictable: decision rights, team ownership and sales operations.
Jerald has spent 22 years in leadership, sales, and strategy. He is Singaporean and has lived in Hong Kong since 2023.
In 2015 he was part of the three-person team that launched Go Global in Singapore. The team secured PACT funding for two headcounts and ran the program from proposal to deployment. It trained 100 SMEs in its first cohort and more than 1,000 through 20 free workshops.
In 2019 he was Country Head, Google Customer Solutions, Singapore. That year he helped build the SME Leadership Academy with UOB on a shoestring budget. In 2020 he moved it online during COVID and expanded it tenfold. It trained 4,000 SME leaders by 2020.
Curiosity At Work Asia Pacific Limited is the legal entity behind Curiosity At Work and operates The Growth Coach Hong Kong franchise. Jerald Lee is the founder of Curiosity At Work and Operating Partner of The Growth Coach Hong Kong.
Part of the three-person launch team at Google Singapore. 100 SMEs in the first cohort, more than 1,000 through 20 free workshops.
Built with UOB on a shoestring budget, moved online during COVID, expanded tenfold. 4,000 SME leaders trained by 2020.
Managed USD 300 million to USD 500 million in annual billings between 2019 and 2021.
More than 1,500 coaching hours delivered.
Why growth stalls when every decision routes back to one person.
Who decides what, before the tools arrive.
Handover works when the decisions have already moved.
Jerald Lee is a Hong Kong-based Commercial Systems Advisor, founder of Curiosity At Work and Operating Partner of The Growth Coach Hong Kong. He spent 13 years at Google APAC and helps founder-led companies build predictable revenue systems.
Jerald Lee is a Hong Kong-based Commercial Systems Advisor and the founder of Curiosity At Work. He is also Operating Partner of The Growth Coach Hong Kong. He spent 13 years at Google APAC, where he led Google Customer Solutions in Singapore and helped launch Go Global and the SME Leadership Academy. He is INSEAD-certified and has delivered more than 1,500 coaching hours. He works with founder-led companies in Hong Kong and Singapore on the systems that make revenue predictable: decision rights, team ownership and sales operations. He brings 22 years of experience in leadership, sales, and strategy across Asia.
Download headshot (JPG, 1536 x 2048)
Keynote at SMCCI Smart Seminar Series 2019. Plenary at SCCCI SMEICC 2019. Guest on Money FM 89.3, 15 August 2019, discussing the SME Leadership Academy.
Essays, frameworks,
and tools.
Why smart leaders become the bottleneck
The Operator Trap is not a capability problem. It's a systems design problem. Here is how it happens. And how to get out.
The difference between a pipeline and a forecast
Most sales teams confuse activity with signal. A reliable forecast requires a different kind of discipline. One that most organizations never build.
Ownership is a system, not a mindset
You can't hire your way to a high-ownership culture. Ownership is the output of specific structural choices: accountability, information, and decision rights.
Revenue System Audit
A fixed-scope diagnostic that identifies where a revenue system is breaking and what it is costing. Delivered through The Growth Coach HK. The sample findings document is free to download.
Is your sales team selling or just responding?
Ten behavioral statements. Four pattern reads. Under ten minutes to find out whether your team is commercially proactive or quietly waiting to be asked.
The Strategic Mirror
Many experienced operators eventually reach a quiet question in their careers.
Are you building leverage, or concentrating risk inside a system you do not own?
The Strategic Mirror is a structured reflection designed for experienced professionals thinking about independence, leverage, and the next chapter of their career.
Curious what the mirror reflects?
Start with the constraint,
not the solution.
No pitch, no program. Tell us where performance breaks and we will point you to the right practice.
Ready to talk
Book a 30-minute conversation
A direct discussion about where execution breaks today: a decision, a handoff, or a deal. We will tell you which practice fits, or that none of them do.
Or email jerald.lee@curiosityat.work · Hong Kong & Singapore
Not ready to book yet?
Tell us what's on your mind
Share the problem you are working on and we will come back with a relevant perspective.